The real cause
Your hair fall isn’t about shampoo. It’s about stress.
Research on the Pakistani population found that around 76% experience hair fall — and the single most reported cause wasn’t genetics or product. It was stress.
Almost every oil on the shelf chases “growth.” Roohum starts one step earlier: with the calm beneath it. Our hero is Balchar (Jatamansi), a Himalayan root used for centuries to quiet the mind and strengthen hair — blended with Bhringraj, Kalonji, Methi and Rosemary in a cold-pressed base.
76%face hair fall in Pakistan
#1reported cause is stress
6time-tested herbs
The soul of your roots
Sprout, root and a drop of oil — care that begins exactly where your hair does.
روحم
